The brief
Fern Mallis
Fern Mallis created modern New York Fashion Week and has spent decades championing designers through her Fashion Icons conversations. The industry named her the Godmother of Fashion.
This collection carries that name in gold on black. Simple, confident pieces, made to be worn every day.
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The mark
Godmother
of Fashion™
of Fashion™
Every piece carries the same mark: the words GODMOTHER OF FASHION in a gold serif. On white the print is black; on black it is gold.